When a General Counsel visits your M&A practice area three times in a week, that's not a coincidence — it's a signal worth acting on. Visitor Intelligence tells you exactly who they are and how to reach them.
The Problem
Today's clients search online before they ever pick up the phone. They visit multiple firm websites, compare attorneys, read case results — and then call whoever followed up first. If you're not identifying who's on your site, you're handing those cases to firms that do.
Practice Areas
When a GC at a mid-market company visits your M&A or litigation pages three times in two weeks, that's business development intelligence worth acting on. Identify who they are, which company they're at, and what practice area they're researching — and have your relationship partner reach out before anyone else does.
For consumer-facing practices — personal injury, family law, employment, criminal defense — most potential clients research multiple firms before reaching out. Visitor Intelligence identifies the individuals researching your practice areas, so your intake team can follow up with a targeted, empathetic outreach before they choose someone else.
CPAs, financial advisors, and other professionals often visit firm websites before referring clients. Identify these professionals, understand which practice areas they're researching, and strengthen those referral relationships proactively — before the work goes elsewhere.
Stop wasting retargeting budget on cookie-based audiences that miss most of your visitors. Build retargeting audiences from verified identities — reaching the actual people who visited your attorney profiles and practice area pages with tailored messaging that speaks directly to their situation.
The Workflow
Here's what happens from the moment a high-value prospect lands on your firm's website.