Someone searching "emergency ac repair tonight" needs you in the next hour. Someone searching "ac brands comparison" is weeks from a decision. Intent Segments lets you route, prioritize, and act on each type differently.
Organize leads by urgency, keyword group, or buyer stage — then route to the right rep
Keywords like "emergency repair," "same day," or "not working tonight" signal immediate need. These leads convert 3–4× faster — route them to your fastest rep and call within 60 minutes.
"Best [service] near me," "[competitor] vs [you]," and "top rated" queries mean the buyer is actively comparing options. A strong offer and fast follow-up wins these deals before competitors close them.
Price, "how much does," and educational queries are top-of-funnel. These leads aren't ready to buy today — enroll them in a nurture sequence and follow up when urgency increases.
Not every rep should handle every intent type. Your fastest closer should work emergency segments. Your nurture-focused rep should own research leads. Intent Segments makes routing automatic.
Configure segments around keyword groups, urgency levels, geography, or product category — then connect each segment to a different CRM pipeline, Slack channel, or daily digest alert list. The right lead reaches the right person each morning.
Stop treating all search leads the same. Segment by intent, route by urgency, and close more deals with the same team size.