Not all visitors are equal. Kopimore's intent scoring ranks every identified visitor so your team focuses on the hottest leads — not just the most recent ones.
A composite signal across behavior, engagement, and fit
Pricing, demo, and feature pages carry more weight than blog posts. Each page contributes a weighted score based on conversion proximity.
Time on site is a strong intent signal. Visitors who spend 5+ minutes are significantly more likely to convert than bounce traffic.
A visitor who's been back 3 times in 7 days is actively considering. Return visit frequency is one of the highest-weight scoring signals.
Visitors from your service area or target market score higher. Configure your ideal geography to boost local lead prioritization.
Household income, homeownership status, and age range are matched against your ICP. Visitors who fit your ideal buyer profile score higher.
Scroll depth, clicks, and form interactions (even if not submitted) contribute to engagement scoring alongside page views.
Use score thresholds to route leads to the right workflow
| Score | Tier | Recommended Action | Alert |
|---|---|---|---|
| 80–100 | Hot | Call immediately | Instant email + Slack |
| 60–79 | Warm | Email within 2 hours | Email digest |
| 40–59 | Nurture | Add to email sequence | Daily digest only |
| 0–39 | Cold | Add to retargeting | No alert |
Every business has a different definition of "hot." Kopimore lets you configure the minimum score required to trigger an alert, push to CRM, or enroll in an email sequence.
You can also create separate threshold rules for different visitor segments — e.g., a lower threshold for visitors from a paid campaign versus organic traffic.
Start scoring your visitors and focus your outreach on the people most likely to convert.