Create segments based on any combination of visitor behavior, geography, demographics, or traffic source. Route each segment to a different CRM, rep, or workflow.
Stack any combination of filters to define your perfect segment
State, city, zip code, or radius from a location. Perfect for multi-location businesses routing leads to the nearest branch.
Target visitors who viewed specific pages — e.g., your pricing page, a product page, or a practice area landing page.
Create separate workflows for hot (80+), warm (60–79), and nurture (40–59) leads with different routing and alert rules.
Segment by UTM campaign, medium, or source. Route Google Ads traffic differently from organic or referral visitors.
Filter by homeownership, income range, or estimated home value. Ideal for roofing, solar, insurance, and home service businesses.
Age range, gender, and household size segments let you target the buyer profile most likely to convert for your specific offer.
First-time vs. return visitors. Segment repeat visitors for accelerated outreach — they're actively re-evaluating your offer.
Mobile vs. desktop visitors often have different intent profiles. Create separate workflows optimized for each device context.
Real-world segment setups from Kopimore customers
Segments aren't just filters — they're triggers. Each segment can have its own CRM destination, alert channel, email sequence enrollment, and follow-up cadence.
Different pipeline, owner, or lead status in HubSpot/Salesforce per segment.
Auto-enroll each segment in a matching email sequence in Klaviyo or ActiveCampaign.
Post to #roofing-leads vs. #solar-leads vs. #legal-leads automatically by segment.
Hot segment alerts at score 70+. Nurture segment only triggers at score 50+.
No code, no developer, no waiting. Create segments, set routing rules, and watch qualified leads flow into the right place.