The Leads page now features a full slide-over profile drawer. Click "View" on any lead to see their complete enriched record — contact info, demographics, web activity, income, homeowner status, and one-click outreach — without leaving the table.
Theme preference (light/dark) now persists consistently across all 14 portal pages including Login and Reset Password. The kp_theme localStorage key is the single source of truth across the entire app.
The pixel now captures UTM parameters from every visitor session. The Analytics dashboard now shows traffic source breakdowns by UTM campaign, source, and medium — letting you see exactly which ads are driving your highest-quality identified visitors.
Every visitor record now includes both the landing page URL and the referring URL. See which external sources — search results, social posts, ad platforms, partner sites — are driving your identified traffic.
Settings now includes full CRM configuration: field mapping, sync frequency, lead score threshold filters, and custom webhook destinations. HubSpot, Salesforce, Pipedrive, GoHighLevel, and custom webhook all supported.
The new Segments page lets you define, name, and save custom audience filters — income range, homeowner status, pages visited, lead score, geography — and monitor them over time. Use saved segments to drive recurring outreach campaigns.
Dashboard weekly goal is now user-configurable. The Reports page now generates downloadable PDF and CSV summaries of identified visitors, segmented by date range, source, and lead score threshold.